• Making a strong case for your future plans requires you to first do research on career paths and find one that resonates. Even if this target will change during business school, your application essays should lay out a clear trajectory for short-term and long-term goals. Do this by demonstrating how you expect to build on skills from your past, and those you expect to gain from the MBA.
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Essay 1: Please describe your short and long term goals post-MBA. Explain how your professional experience has shaped these goals, why this career option appeals to you, and how you arrived at the decision that now is the time and the MBA is the appropriate degree. (500 words maximum)
Appearing on the UNC MBA application for several years running, Kenan-Flagler’s lone required prompt is a fairly standard . Structurally, we recommend that applicants address each element of the essay in the order in which it is presented. Applicants will want to begin by describing their professional aspirations, including both the position they hope to obtain immediately following an MBA, as well as their long-term objective. Candidates will then need to touch on the ways their work experiences to date have informed these goals, as well as the reasons that this career option is appealing. In addition to a match with their existing skills and interests, we suggest that applicants also address the impact their long-term position would enable them to have on an organization, industry, sector, or region. Effective essays will clearly address each of these four points (i.e. short-term goal, long-term goal, how past experience has shaped these, and why this path is appealing) in just 200-250 words in order to leave ample room for a robust why MBA discussion.
Chicago Booth: “What are your short-term and long-term career goals?
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The University of Southern California (USC) Marshall School of Business has made some fairly notable changes from the single essay prompt it has used the past two application seasons. This year, the school poses two essay questions (required), and rather than asking candidates about their short- and long-term goals and how they expect Marshall to provide the necessary resources to help achieve them, it requests that applicants clearly outline just their immediate short-term aspiration, with no specific reference to the Marshall program and little room for further discussion. Candidates must focus on the Marshall program in the school’s second required essay but are tasked with addressing how they expect to contribute to the MBA experience, rather than what the school can do for them. Overall, the queries are largely straightforward, and applicants should be able to rather painlessly provide what the admissions committee is seeking. Read on for our further analysis of the program’s prompts for this season.